The laundry market continues to face fierce competition globally.  Carving out your niche means creating innovative products with proven benefits for your customers.

Our experts will first explain global and regional trends in fabric care and then give formulating strategies for creating laundry detergents and fabric conditioners with perceivable customer value, focusing on the following topics:

  • Sustainability & natural claims
  • Fiber & color protection
  • Multifunctionality

To accommodate your time zone needs, this event will be offered in two sessions: 2pm BST (London) and 2pm EDT (New York)

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Date: May 3, 2012

Times: 2-3 pm BST (London)
& 2-3 pm EDT (New York)

BST Session Presenters:
- Steve Johnson, Marketing Manager
Home Care
- Sue Burn, Applications Scientist
Home Care

EDT Session Presenters:
- Jeff Wu, Sales Development Specialist Home Care & GeoTechnologies
- Andy Kaziska, Applications Manager
Home Care

Location: Online

No cost to attend!

 

  
A natural world of Home Care